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Summer Trails Project

In the summer of 2015 I interned at Northern Lakes Economic Alliance based out of Boyne City, Michigan. Through this organization, my fellow intern and I worked with two non-profit organizations - Up North Trails and Top of Michigan Trails Council - in an effort to promote the trails systems prominent throughout northern lower Michigan. We created a trail blog, designed several newsletters, produced interviews and promotional videos, grew their social media presence , and took/edited over 1,000 photographs of the trails. All of this material was then distributed to various organizations and groups across northern lower Michigan.

 

Newsletters
Trail Tag
 
These lamenated cards were placed at trailheads to encourage users to engage with social media
CD Sticker Design
 
20+ CDs containing photographs, interviews, etc. were distributed to associated organizations for their use

 

 

 

 

 

© 2019 by Cass Shankleton Art & Design. Proudly created with Wix.com

 

 

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